Work and Case Studies
A selection of brand, campaign, and go-to-market work from 18+ years across New Balance, The Coca-Cola Company, Decathlon, Van Rysel, and Nutrabolt (C4 Energy).
Global repositioning. Category launches. Culture-led campaigns. Built across the U.S., Europe, and Asia.
New Balance: New Global Positioning and Rebranding
New Balance: My Future Self Brand Story Telling
New Balance: Start A Riot Female Athlete Storytelling
New Balance: AI Activation at NY and Global Fashions Weeks
Decathlon: Hero Product Content
Van Rysel. U.S. Market Launch
Nutrabolt: C4 Energy Ignite Your Fire Brand Campaign
Nutrabolt: C4 Energy X Skittles and Starburst Collaborations
Nutrabolt: C4 Energy Kevin Hart Brand Ambassador
Coca-Cola / Relentless Energy Drink: Feature Length Documentaries
Coca-Cola / Relentless Energy Drink: Short Film Competition
USA Cycling: Launch of We Champion Platform
Get in touch
For advisory inquiries or speaking engagements, reach out via LinkedIn or email via the form below.
Steven advises a small number of sport, outdoor, and consumer brands on brand strategy and go-to-market on a selective basis. He’s also available for conference panels, keynotes, and industry conversations on brand building, growth, and the outdoor and sport market.